Five challenges tech sales leaders face in 2022

These challenges will be paramount for sales leaders to address now

Walt Becker

Walt Becker

Principal, Advisory, Customer Solutions, KPMG US

+1 267-256-7000

It’s an exciting time to be in the tech sector. Products, platforms, and solutions are evolving at an unprecedented rate, and new offerings are disrupting existing norms with astounding frequency. While rapid disruption presents many opportunities for sales—it also presents challenges.

As a sales leader, your focus has always been on achieving your targets. But during the pandemic, we all had to stop and ask, “How are we going to sell?” The answer to that question has likely created lasting changes for your sales organization.

We’ve outlined a few of these areas in our article and provided considerations to help you address:

  • Increasing ROI on sales investments
  • Adapting to rapidly changing sales motions
  • Winning new customers
  • Increasing the use of analytics and AI to improve sales
  • Increasing alignment with other business functions