It’s time for a paradigm shift in how intellectual property (IP) is managed. If yours is like most companies, your intellectual property is worth more than you know. In today’s knowledge-based economy, IP is at the core of enterprise value creation. Recent studies attribute 80 percent of the market value of companies in the S&P to intangible assets1.
However, the activities around IP rarely reflect its high value. In most organizations, IP isn’t managed as thoughtfully or strategically as other revenue generating activities and assets.
To view IP as primarily a legal right is to miss the fundamental role of IP—as an asset that generates enterprise value. Recognizing IP as an asset opens up a universe of sophisticated portfolio management techniques that allow companies to make better decisions about IP, extract value from IP, minimize risk, and position the IP department as a strategic partner to the firm, not just a cost center. In this paper, discover how to treat IP like the business asset it really is.
Seven capabilities of a strategic enterprise IP function that approaches IP as a business asset
IP portfolio management
Trade secret program planning
IP asset mining and discovery
Market and competitive intelligence
- Ponczek, Sara, “Epic S&P 500 Rally is Powered by Assets You Can't See or Touch,” Bloomberg (October 2020).