Insight

Realizing value from the intangible

How to manage intellectual property as a business asset

Oommen Thomas

Oommen Thomas

IP Consulting Practice Leader, KPMG US

+1 415-963-8125

Justin Rerko

Justin Rerko

IP Transformation Leader, KPMG US

+1 202-236-0588

Roy D'Souza

Roy D'Souza

Senior Manager, Tax, KPMG US

+1 312-613-2063

It’s time for a paradigm shift in how intellectual property (IP) is managed. If yours is like most companies, your intellectual property is worth more than you know. In today’s knowledge-based economy, IP is at the core of enterprise value creation. Recent studies attribute 80 percent of the market value of companies in the S&P to intangible assets1.

However, the activities around IP rarely reflect its high value. In most organizations, IP isn’t managed as thoughtfully or strategically as other revenue generating activities and assets.

To view IP as primarily a legal right is to miss the fundamental role of IP—as an asset that generates enterprise value. Recognizing IP as an asset opens up a universe of sophisticated portfolio management techniques that allow companies to make better decisions about IP, extract value from IP, minimize risk, and position the IP department as a strategic partner to the firm, not just a cost center. In this paper, discover how to treat IP like the business asset it really is.

Realizing value from the intangible
It’s time for a paradigm shift in how intellectual property is managed. Discover the keys to IP management transformation.

 

Seven capabilities of a strategic enterprise IP function that approaches IP as a business asset


IP strategy


IP portfolio management


Trade secret program planning


IP monetization


     


IP asset mining and discovery


Valuation 


Market and competitive intelligence


     

Footnotes

  1. Ponczek, Sara, “Epic S&P 500 Rally is Powered by Assets You Can't See or Touch,” Bloomberg (October 2020).