A new operating model for marketing to the connected customer

The future of marketing requires a new operating model supported by data, analytics, automation, metrics, organizational structure, and culture.

Jason Galloway

Jason Galloway

Principal, US Customer Advisory COE Lead and US Customer Advisory Leader, Commercial Industries, KPMG US

+1 636-614-4250

The future success of marketing rests upon its ability to continuously anticipate and deliver against the fast-changing expectations of the connected customer. Marketing to this connected customer requires nothing less than a new operating model, supported by advanced capabilities in data, analytics, automation, metrics, organizational structure, and culture.

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