Insight

A new operating model for marketing to the connected customer

The future of marketing requires a new operating model supported by data, analytics, automation, metrics, organizational structure, and culture.

Jason Galloway

Jason Galloway

Principal, Advisory Customer Solutions, KPMG US

+1 314-244-4102

The future success of marketing rests upon its ability to continuously anticipate and deliver against the fast-changing expectations of the connected customer. Marketing to this connected customer requires nothing less than a new operating model, supported by advanced capabilities in data, analytics, automation, metrics, organizational structure, and culture.

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