As companies emerge from the pandemic, marketing and technology lie at the heart of the recovery, tasked with driving demand, gathering customer analytics, and delivering seamless digital experiences. While 69% of marketers expect martech investments to increase next year, many are underequipped to prove the value of the investments they are making. In order to deliver on customer and organizational expectations, marketers must develop a true, full-lifecycle MarTech capability that’s guided by a multi-year strategy, and tied to the bottom line.
