Insight

Maximize impact from Martech investments

Four principles to making martech investments pay off

Jason Galloway

Jason Galloway

Principal, Advisory, Customer Solutions, KPMG US

+1 636-614-4250

As companies emerge from the pandemic, marketing and technology lie at the heart of the recovery, tasked with driving demand, gathering customer analytics, and delivering seamless digital experiences. While 69% of marketers expect martech investments to increase next year, many are underequipped to prove the value of the investments they are making. In order to deliver on customer and organizational expectations, marketers must develop a true, full-lifecycle MarTech capability that’s guided by a multi-year strategy, and tied to the bottom line.
 

Download our latest ebook: Maximize the Impact of Martech Investments to explore the four principles to delivering strong martech ROI.
 

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