The future of Martech relies on CMO-CIO relationships.
As companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery. CMOs are under immense pressure to better allocate resources, improve the customer experience, and grow revenue. Marketing Technology (Martech) lies at the heart of these challenges.
This research explores how leading marketers are maximizing value from Martech investments to drive stronger, measurable returns. Success starts with a strong relationship between the CMO and CIO.
This report covers the following questions:
- Why is building an effective relationship between marketing and technology important?
- How can CMO and CIOs get to a very effective working relationship?
- What does a highly effective relationship look like?
- What kind of outcomes can be expected?