Insight

KPMG Data strategy survey: Better data, better decisions

How commercial real estate companies can progress on their enterprise data management journeys


Real estate data strategy – Better data, better decisions

Phil Marra, U.S. Real Estate Funds leader for KPMG LLP, discusses why real estate companies should prioritize a data management program.


Enterprise Data Strategy – 3 critical components

Rob Wentz, Managing Director of Data & Analytics for KPMG LLP, discusses the three critical components of a successful data strategy.


Key findings from the survey

  • The KPMG Real Estate Data Strategy Survey, a follow-up to the 2019 KPMG Global PropTech Survey, found that 57 percent of respondents said they have a coordinated strategy.
  • Only 28% of respondents said they are using data with an objective of improving tenant experience. We believe that customer satisfaction is an underestimated value builder that real estate owners and operators need to prioritize. 
  • 75% of respondents cited Excel as a primary analytical tool. Yet, 69% admitted to being too reliant on Excel.
  • Among respondents, 30% said they outsource some aspect of data management to a third party.
  • 39% said they store and access data via a centralized data repository. For larger companies, it was 60%.
  • Due to remote working/COVID-19, 34% indicated their plans for data strategy implementation have been accelerated.
*Larger companies have assets under management of US $5 billion.
Better data, better decisions
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Phil Marra

Phil Marra

National Audit Leader, KPMG US

+1 212-954-7864
Rob Wentz

Rob Wentz

Managing Director, Advisory, KPMG US

+1 267-256-2600
Greg Corlis

Greg Corlis

Internet of Things Leader, KPMG US

+1 404-398-4422
Sander Grunewald

Sander Grunewald

Global Head, Real Estate Advisory, KPMG Netherlands

+31-206-568447
Andy Pyle

Andy Pyle

Partner and Head of Real Estate, KPMG UK

+44-207-3116499