Truly personalized marketing requires intelligent personalization, which draws on the ability to understand customer behaviors and intents, builds detailed customer personas based on those insights, and accurately aligns those personas with actual customers. With those capabilities, marketers can then select and deliver the best-fit message to each customer at every step along their customer journey.
Fueled by data and powered by AI, intelligent personalization allows businesses to deliver a more relevant marketing experience, on target and on time, to every customer. And that delivers a competitive advantage.
Jump-starting success: The KPMG Intelligent Personalization Engine
The KPMG Intelligent Personalization Engine’s cloud-agnostic accelerators significantly reduce the time it takes for marketers to extract actionable insights from the wealth of data available to them. It can:
- help personalize product and experience recommendations
- help marketers monitor campaigns, allocate resources, and evaluate outcomes
- accelerate the development of data models, as well as the orchestration of marketing tools and technologies.
Download this article to learn how KPMG can help your marketing organization create a robust data ecosystem, state-of-the-art technology architecture, and sophisticated data & analytics capabilities.