Built on big data and powered by artificial intelligence, intelligent lead management gives sales organizations the agility they need to compete and win more than their fair share of the market opportunity. It helps them better understand their leads’ needs and propensity to buy, suggests next-best products and experiences, and matches prospects to the right sellers and actions.
A head start on personalization: The KPMG Lead Management Engine
The KPMG Intelligent Lead Management Engine is a technology platform that accelerates development of an intelligent lead management system. It is part of our broader Future of Front Office digital platform, which improves capabilities across marketing, sales and service functions and creates a digitally connected front office that drives better customer experiences and higher sales. Specifically for the sales function, the KPMG Intelligent Lead Management Engine includes a portfolio of accelerators for lead scoring, lead assignment, and next-best action recommendations.
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