Insight

Media CIO priorities in the new reality

Digital leaders are leveraging data insights to deliver personalized customer experiences.

Rahul Mehta

Rahul Mehta

Advisory Managing Director, CIO Advisory, KPMG US

+1 415-963-5100

Scott Purdy

Scott Purdy

Principal, Technology, Media and Telecommunications (TMT) Strategy, KPMG LLP

+1 212-954-4207

Richard Hanley

Richard Hanley

Industry Leader, Technology, Media and Telcom, KPMG US

+1 408-367-7600

A Harvey Nash / KPMG CIO Survey 2020 industry report

Operational priorities, technology investments, business performance, cloud and data security, diversity and inclusion in Media

As a sector best described by its sub-sectors of broadcast, digital, games, movies and music, the media industry overall continues to experience high-growth. With the COVID-19 pandemic prompting lockdowns around the world, and with many people still spending much more time at home than before, demand for digital media and gaming soared. 

But that has not come without challenges. In an age where it is all about engaging users and the consumer’s rising expectations of media on demand, the imperative is to keep finding new ways to deliver relevant, fresh content and personalized customer experience based on data insights and speed to react to shifting interests and trends.

In this Media report, we share how being a digital leader differentiates you from your industry peers. We also compare survey results for Media to overall results in these key areas:

  • board priorities and investment 
  • strategy and operating model
  • delivering value at speed
  • people and culture
  • the rise of cyber
  • analytics and insight.
Report
Key findings from the survey responses of 61 Media industry technology leaders

If you would like to learn more, we would be happy to discuss the survey findings and our analysis in more detail. 

Full survey report

Now in its 22nd year, the Harvey Nash/KPMG CIO Survey is the largest IT leadership survey in the world, with over 4,200 responses from CIOs and technology executives across 83 countries in 2020.