Now, more than ever, companies need to win sales “resourcefully”—putting limited resources against the best opportunities to land sales in a difficult environment. The COVID-19 lockdown has disrupted the economy and normal ways of selling—no on travels and customers are stuck at home. But companies that understand what influence sales wins and that use data to identify the best prospects, can win resourcefully.
Sales and pricing discipline in a downturn: Winning Resourcefully
Successful companies understand what drives sales wins and focus resources accordingly.