Insight

Pivot your plan. Optimize your spend.

Near term tactics for marketing cost takeout

Jason Galloway

Jason Galloway

Principal, Advisory Customer Solutions, KPMG US

+1 314-244-4102

Today, many marketers are being forced to do more with less. With a number of businesses slashing their budgets by 20-50% – whilst continually expecting marketing programs to prove their worth – marketers face a tough decision.

The reality is, there are many ways for marketers to optimize their spend and improve return. Pre-existing (and underutilized) martech still has fruit to yield. Historic content can be repurposed and redeployed. Relationships with marketing vendors can be reappraised to deliver the most agile, cost-effective solutions. Spend can be realigned to immediate areas of opportunity.

Read our article to discover near term opportunities for optimizing marketing spend