Insight

Optimizing the DTC-ready operating model

Reaching consumers directly is a major shift for content providers, and introduces complex business considerations.

Michelle Wroan

Michelle Wroan

National Media Industry Leader, KPMG US

+1 213-955-8657

For legacy media companies launching streaming services, the shift from a business-to-business (B2B) to a B2C orientation requires a streaming operation that’s frictionless, integrated, and well-controlled. Content providers need an integrated approach that promotes collaboration between production, distribution, and other business units that were traditionally siloed in a B2B environment.

A critical success factor for direct-to-consumer (DTC) streaming providers is creating an operating model that allows content producers to reach and serve global audiences efficiently and cost-effectively. DTC must have an international view, but there is tremendous complexity in building a content business for an audience on that scale.

Many media companies are embracing streaming as the future of their business, yet there are also some serious risks.