Insight

Navigating retail’s reopening for success in the new reality

To prepare for reopening, it is critical for retailers to develop a data-driven playbook to optimize their footprint, and develop a new operating model.

Scott Rankin

Scott Rankin

Principal, Advisory, National Consumer & Retail Strategy Leader, KPMG US

COVID-19 has impacted US commerce in an unprecedented way. The fall-out has been staggering as retailers have furloughed employees in the millions and closed stores indefinitely. Once social distancing ends, retailers will be faced with a landscape vastly different than the one that existed prior to COVID-19. To successfully prepare for reopening, it is critical for retailers to develop a data-driven playbook to optimize their footprint, develop a new operating and business model and secure a financial position to carry them to success in the new reality.

Read more in KPMG’s report titled, Navigating retail’s reopening for success in the new reality, to hear more about:

  • Planning for reopening
  • Forecasting new demand
  • Retooling the business
  • Reducing the cost structure
  • Creating a cash buffer against uncertainty