Realigning sales investments in response to changing demand and customer expectations is critical, but challenging, especially during times when cash flow pressures are high and organizational change readiness is low. However, if seller capabilities—both roles and skill sets—are redefined, an evolved sales organization can be a catalyst for value creation.
Those with skills in critical business thinking, collaboration, and creativity will be at a premium, as will data-literate talent that can turn data into insights that power sales.
Download this paper to learn the six fundamental actions required to build a future-ready sales team.
