Insight

Maximizing value from marketing spend

The case for advancing marketing plan and spend competencies

Jason Galloway

Jason Galloway

Principal, Advisory Customer Solutions, KPMG US

+1 314-244-4102

Each year, managing marketing investments becomes more difficult while simultaneously becoming more vital. Whether it is formulating strategy, budgeting, procuring, managing or measuring spend, each has a significant impact on a company’s top and bottom-line performance.

We believe the future belongs to those firms which can effectively manage and measure marketing spend for greatest impact. Marketing spend management is now a strategic capability which will differentiate marketing winners from losers. Those that fail to build a strong plan and spend competency, unfortunately see negative impacts on marketing as well as enterprise performance. 

Read our ebook to learn more about building a marketing plan and spend core competency at your organization.