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Marketing plan and spend management

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Jason Galloway

Jason Galloway

Principal, Advisory Customer Solutions, KPMG US

+1 314-244-4102

 

Each year, managing marketing investments becomes more difficult while simultaneously becoming more vital. Whether it is formulating strategy, budgeting, procuring, managing or measuring spend, each has a significant impact on a company’s top- and bottom-line performance. A firm’s capabilities must be built to meet today’s needs and tomorrow’s ambitions.

Watch our video and read our series of papers to explore KPMG LLP’s perspective on managing marketing planning and spend. 


Explore advantages in collaboration between the CMO and CFO