Insight

Marketing plan and spend management

Build a future-ready competency

Jason Galloway

Jason Galloway

Principal, Advisory Customer Solutions, KPMG US

+1 314-244-4102

Collaboration between marketing and finance has never been more important.

Working together, chief marketing officers (CMOs) and chief finance officers (CFOs) can ensure that decisions related to marketing spend are data-driven and reflect both good fiscal management practices and the unique needs of a function that must be responsive to changing customer and market demands.

Read our article to learn more about marketing investment management challenges, advantages in collaboration, and steps to get started on the journey toward a stronger relationship between marketing and finance.


 

Subscribe to receive our Future of marketing: Real insights

Sign up to start receiving KPMG insights on marketing-centricity, customer experience, and organizing the business to profitably serve customers.

 By submitting this form, you agree that KPMG LLP (U.S.) can process your personal information pursuant to KPMG LLP’s Privacy Statement, including for the purpose of providing you the publication(s) or content that you have agreed to receive.