Marketing plan and spend management

Build a future-ready competency

Jason Galloway

Jason Galloway

Principal, Advisory, US Customer Advisory Leader, KPMG US

+1 636-614-4250

Collaboration between marketing and finance has never been more important.

Working together, chief marketing officers (CMOs) and chief finance officers (CFOs) can ensure that decisions related to marketing spend are data-driven and reflect both good fiscal management practices and the unique needs of a function that must be responsive to changing customer and market demands.

Read our article to learn more about marketing investment management challenges, advantages in collaboration, and steps to get started on the journey toward a stronger relationship between marketing and finance.


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