Many times, the moments that matter in customers’ lives are not selling occasions, but they are relationship building occasions. Frequent high-quality interactions, enabled by digital technology, are crucial in building a strong commercial relationship. In this article we explore the digital strategies that the leading firms in our top 100 index employ to sustain commercially beneficial, enduring, relationships.
We are all time poor and face multiple competing demands on our mental processing time. This means that every customer engagement needs to count. Companies that only make contact when there is an opportunity for a sale, limit customer loyalty and longevity.
Learn by example from industry leaders how to maximize the relevance and timing of customer interactions.
Explore the digital strategies that leading companies employ to sustain commercially beneficial and enduring relationships.
