The future of marketing plan and spend management
Pressure on marketing to deliver returns is greater than ever. The modern consumer environment demands a new approach to managing marketing – and building an integrated marketing and spend management plan is now a critical capability.
With the right tools, partnerships and experience, companies can release more dollars for marketing innovation – and deliver a higher return on investment.Will you embrace the marketing plan and spend management of tomorrow?
Watch the video to explore KPMG LLP’s perspective on the future of marketing plan and spend management.