From the highly competitive small commercial sector, to the rapidly evolving large-business segment, to the “sweet spot” in between represented by the middle market, the evidence is clear: The commercial insurance market represents a growth opportunity at each entry point for insurers who are prepared to deepen their understanding of the unique needs of each segment, redefine their traditional roles, and reimagine their go-to-market strategies.
In the following series of KPMG point-of-view papers, we examine each distinct market segment—small, midsized- and large-commercial—and share KPMG’s insights on current trends, strategic imperatives, and potential next steps for insurers competing in this arena.
