The plug-in electric vehicle has not yet captured the imagination of the American driver. Most are not willing to pay more for EVs and are not comfortable driving on battery power. Yet, automakers are preparing to introduce hundreds of models into the U.S. market in the next five to ten years, risking a potential glut.
Automakers, however, have an opportunity to craft a Plan B for EVs that align more realistically with likely U.S. demand. For starters, they should focus on one or two models aimed at markets with higher near-term potential such as the Mobility as a Service (MaaS) business and luxury and sport/luxury segments. KPMG shows automakers how they can recalibrate their EV plans in this new report.