Insight

Pulse check: How COVID-19 is changing wireless and broadband demand

KPMG identified 6 considerations for wireless and broadband carriers to integrate into their planning.

Per Edin

Per Edin

Principal, TMT Strategy, KPMG US

+1 408-367-6080

Ian Ross

Ian Ross

Advisory Managing Director, Strategy, KPMG US

+1 978-846-5826

Serena Crivellaro

Serena Crivellaro

Managing Director, Strategy, KPMG US

+1 212-954-7468

Scott Purdy

Scott Purdy

Managing Director, Corporate Strategy, KPMG US

+1 212-954-4207

Victoria Quinn

Victoria Quinn

Director Advisory, Strategy, KPMG US

+1 347-828-4001

Communications services have been critical during COVID-19 in keeping people connected for work, school, and socially. KPMG conducted a survey to better understand how COVID-19 and the unfolding recession are altering the consumer landscape. Our survey highlighted three key attributes – price, data speed, and customer experience.

  • Price – Economic pressure is creating downward pressure on prices, as consumers show increased willingness to switch carriers or trade down.
  • Data speed – Home-based data consumption has jumped significantly during the downturn, which has increased the demand for upgraded data speed.
  • Customer experience – Retail lockdowns are driving consumers online for engagement – highlighting the need for robust, integrated customer experiences.

Read the article for details on the survey results, and key takeaways that wireless and broadband provides should consider in response.