KPMG consumer pulse survey reports

Insights into consumer sentiments and buying patterns that may impact business strategies in the consumer and retail industry.

Scott Rankin

Scott Rankin

Principal, Advisory, National Consumer & Retail Strategy Leader, KPMG US

Mark Schmeling

Mark Schmeling

National Sector Leader, Consumer & Retail, KPMG US

+1 312-665-2620

Julia Wilson

Julia Wilson

Managing Director, Deal Advisory, KPMG US

+1 404-222-3511

The KPMG consumer pulse survey series explores key, emerging themes around consumer behaviors, purchasing patterns and the economy. Each survey asks 1,000 U.S. consumers, representing all demographics, timely questions about upcoming purchases and economic conditions. We conduct the surveys to help our clients understand consumers, uncover the signals of permanent change and create basis for transforming their businesses to meet customers where they are.

Results of our latest survey 

As businesses and consumers settle into a “new reality” one thing is becoming very clear: the road to recovery will be longer than initially expected. Based on our survey findings, we predict some changes consumers are making in the face of continued economic, social, and mobile disruption may become permanent. 

The Consumer pulse survey report | July 2020 focuses on:

  • income and employment consequences of COVID-19
  • effects COVID-19 has had on consumer mobility
  • what we may expect for back to school and holiday spend.

Explore our July survey results to learn about the latest trends in spending and sentiment, including optimism for economic recovery by region, tolls on daily life, changes in modes of transportation, residential moves, remote work and schooling, and what and when consumers will purchase this fall. 


Our next survey will be fielded in September 2020 to look again at anticipated holiday spend. It will be available here so that you can continue taking advantage of this vital lens into the retail landscape. 

Survey reports archive