Insight

KPMG consumer pulse survey reports

Insights into consumer sentiments and buying patterns that may impact business strategies in the consumer and retail industry.

Scott Rankin

Scott Rankin

Principal and the US Strategy Service Line Leader, KPMG LLP

+1 617-988-1474

Matt Kramer

Matt Kramer

National Sector Leader, Consumer & Retail, KPMG LLP

+1 614-241-4666

Julia Wilson

Julia Wilson

Principal, Advisory Strategy and ESG, KPMG US

+1 404-222-3511

 

The KPMG consumer pulse survey series explores key, emerging themes around consumer behaviors, purchasing patterns and overall consumer sentiment. We've surveyed 1000 consumers across the U.S. bi-monthly since April 2020, to learn about the effects of COVID-19 on their income, employment and mobility; their sentiments around the economy; and their predictions for spending. We conduct the surveys to help our clients understand consumers, uncover the signals of permanent change and create a basis for transforming their businesses to meet customers where they are.

Results of our latest survey 

KPMG polled more than 1,000 consumers across the United States to learn about expected consumer spending and shopping habits, and holiday gathering and travel plans. Responses show that in a year in which most consumers (78 percent) have maintained or increased their household income and are increasingly willing to shop, travel and gather in-person, concerns over rising prices are quelling the overall holiday shopping outlook.