Insight

KPMG consumer pulse survey reports

Insights into consumer sentiments and buying patterns that may impact business strategies in the consumer and retail industry.

Scott Rankin

Scott Rankin

National Advisory Leader, Consumer & Retail, KPMG LLP

+1 617-988-1474

Matt Kramer

Matt Kramer

National Sector Leader, Consumer & Retail, KPMG LLP

+1 614-241-4666

Julia Wilson

Julia Wilson

Managing Director, Deal Advisory, KPMG US

+1 404-222-3511

 

The KPMG consumer pulse survey series explores key, emerging themes around consumer behaviors, purchasing patterns and overall consumer sentiment. We've surveyed 1000 consumers across the U.S. bi-monthly since April 2020, to learn about the effects of COVID-19 on their income, employment and mobility; their sentiments around the economy; and their predictions for spending. We conduct the surveys to help our clients understand consumers, uncover the signals of permanent change and create a basis for transforming their businesses to meet customers where they are.

Results of our latest survey 

Consumers are ready to celebrate with more comfort and joy in their holiday shopping following the more reserved 2020 season hampered by the pandemic. This year, consumer optimism is high with many shoppers reporting they are back to work, have money in their wallets, and are ready to spend on holiday purchases both in-store and online, according to the findings of the KPMG Consumer pulse survey | Holiday 2021.

Of the 1,000+ consumers surveyed, nearly half believe the economy is already back or will be back to pre-COVID-19 levels within one year. This is compared to 37 percent that felt that way a year ago. In addition, survey respondents reveal more favorable results toward their employment and income levels than last year.