The KPMG consumer pulse survey series explores key, emerging themes around consumer behaviors, purchasing patterns and overall consumer sentiment. We've surveyed 1000 consumers across the U.S. bi-monthly since April 2020, to learn about the effects of COVID-19 on their income, employment and mobility; their sentiments around the economy; and their predictions for spending. We conduct the surveys to help our clients understand consumers, uncover the signals of permanent change and create a basis for transforming their businesses to meet customers where they are.
Results of our latest survey
According to the recent KPMG Consumer Pulse Survey, consumers plan to spend more this year, on average, for back-to-school shopping despite high inflation which is driving up prices. Consumers will conduct a mix of in-store and online shopping for their purchases, emphasizing their desire to shop how and when they want.
Inventory shortages continue to be a concern for a large number of back-to-school shoppers, driving them to shop earlier and at multiple retailers.