The KPMG consumer pulse survey series explores key, emerging themes around consumer behaviors, purchasing patterns and overall consumer sentiment. We've surveyed 1000 consumers across the U.S. bi-monthly since April 2020, to learn about the effects of COVID-19 on their income, employment and mobility; their sentiments around the economy; and their predictions for spending. We conduct the surveys to help our clients understand consumers, uncover the signals of permanent change and create a basis for transforming their businesses to meet customers where they are.
Results of our latest survey
During the last three quarters of 2020, COVID-19 has upended life across the US. Its ripple effects on Retail businesses have varied enormously. For the Grocery sector, work, school and social habits have produced big shifts in consumer behavior around food shopping and eating, seemingly overnight.
The KPMG 2020 Consumer pulse: Grocery report reveals post-COVID-19 growth in the share of meals prepared and eaten at home as well as new patterns of brand loyalty, menu experimentation, shifts in channel preferences and how holiday social traditions of meals and gatherings may change.
Many of these trends are expected to endure once COVID-19 “has passed.” More than 50% of consumers that are currently cooking and preparing meals at home plan to continue post-COVID-19. Learn more in our latest report.