Insight

Anticipating the green flag: Accelerating a COVID-19 exit for auto retailer

For months, COVID-19 has had society and the global economy running under a caution flag.

Tom Mayor

Tom Mayor

National Strategy Leader, Industrial Mfg., KPMG US

+1 216-875-8061

Rick Rose

Rick Rose

Principal, Advisory, Customer Solutions, KPMG US

+1 267-256-2759

Jono Anderson

Jono Anderson

Principal, Strategy, KPMG US

+1 858-750-7330

Bala Lakshman

Bala Lakshman

Managing Director, Strategy, KPMG US

+1 214-840-4005

Yoshi Suganuma

Yoshi Suganuma

Managing Director, Strategy, KPMG LLP

+1 212-872-7821

When the COVID-19 lockdown ends, U.S. auto shoppers will start buying again—but many say they won’t set foot in a showroom. KPMG surveyed 2,500 consumers in April to find out what auto demand will look like after the lockdown and how auto retailers can capture that demand. The good news is that among consumers who had intended to buy a car before the lockdown, half have higher intent to buy now. But most want to buy on their own terms—they want an end-to-end e-commerce experience. They prefer not to set foot in a showroom, even for a test drive. So, auto retailers need to quickly find ways to meet the demands of post-COVID auto shoppers. 

Anticipating the green flag: Accelerating a COVID-19 exit for auto retailers
For months, COVID-19 has had society and the global economy running under a caution flag. Global vehicle production is at a near standstill.