Produced by BrandConnect, a commercial division of The Economist
Companies around the world and across all industries are grappling with the need to fundamentally re-engineer how they sell their goods and services to newly empowered, increasingly demanding customers. They are rethinking their sales function from top to bottom. As with all change, there are challenges to unlocking the potential inherent in this new digital age, but, if businesses get it right, they can look forward to faster growth, increased profits and access to currently untapped markets.
Read the article to learn about redefining the value proposition of the sales function with a highly disciplined approach to: