Prepping for the holidays

Each holiday season, shoppers spend record sums. This year will be no different.

But are retailers doing the right things to get ready for this all-important season of spending? Are they giving customers what they want for the holidays? And are they getting what they want in return—their attention, their sales, and their loyalty?

Whether retailers emerge merry or with a holiday hangover will depend on today’s strategic choices.

Holiday shopping trends

KPMG’s survey investigating patterns, expectations and preferences of more than 500 holiday shoppers uncovers insights to retailer success over the holidays, including:

• Engaging early shoppers
• Peaking marketing spend at peak times
• Synchronizing channels
• Mastering inventory management
• Optimizing store labor