In today’s business world, marketing functions need to get the most from every dollar they spend. By working collaboratively, CFOs and CMOs can ensure they are managing marketing investments in ways that are more efficient without compromising on the need to be agile, creative, and responsive. This will only lead to a more successful company overall.
Read this paper to learn about:
- challenges to managing marketing spend
- advantages of collaboration between the CMO and the CFO
- five steps for getting off to the right start
- getting the most out of marketing spend.
Collaboration between the CMO and CFO can help make every marketing dollar count.
With customer demands increasing, technologies evolving, and the number of marketing channels proliferating, it has become very difficult for marketing to meet its operational goals while staying on budget.
Jason Galloway, Managing Director, KPMG Customer Advisory
