Your marketing plan and spend management advantage

Make every marketing dollar count

 

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Jason Galloway

Jason Galloway

Principal, Advisory Customer Solutions, KPMG US

+1 314-244-4102

Collaboration leads to maximum marketing value

In today’s volatile business environment, marketing functions must maximize the value they receive from every dollar they spend. By working collaboratively, CFOs and CMOs can manage marketing investments efficiently without compromising on the need to be agile, creative, and responsive. Effective marketing plan and spend management will lead to a more successful company overall.

Read this paper to learn about:

  • Current challenges to managing marketing spend
  • Advantages of collaboration between the CMO and CFO
  • Five steps to begin a successful collaboration
  • Getting the most out of marketing spend
Getting maximum value from marketing spend
Collaboration between the CMO and CFO can help make every marketing dollar count.

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Build an integrated marketing plan and spend management

KPMG professionals can help you with the following issues to drive maximum returns on marketing investments, enhance operational efficiencies, and boost your brand with customers.

  • Customer life cycle management
  • Marketing reach expansion
  • New channels and underserved customer segments
  • Cross-channel content and conversation strategies
  • Bespoke customer experiences
  • Customer satisfaction and advocacy
  • Stronger return on marketing investments
  • Optimized expense to revenue ratio