Your marketing plan and spend management advantage

Collaboration leads to maximum marketing value

In today’s volatile business environment, marketing functions must maximize the value they receive from every dollar they spend. By working collaboratively, CFOs and CMOs can manage marketing investments efficiently without compromising on the need to be agile, creative, and responsive. Effective marketing plan and spend management will lead to a more successful company overall.

Read this paper to learn about:

• Current challenges to managing marketing spend
• Advantages of collaboration between the CMO and CFO
• Five steps to begin a successful collaboration
• Getting the most out of marketing spend