To establish marketing metrics that can truly help drive an organization’s financial and business performance forward, CMOs and CFOs must work together. A coordinated approach based on a mutual appreciation of each other’s contributions, a balanced set of KPIs, and a commitment to continuous improvement are essential for ensuring that a company’s marketing initiatives are well positioned to create long-lasting value.
Read this paper to learn about:
- the challenge with defining marketing KPIs
- advantages of collaboration between the CMO and the CFO
- four steps for getting off to the right start
- creating the metrics that matter.