Create meaningful marketing metrics

Effective marketing metrics require CMO and CFO collaboration

 

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Jason Galloway

Jason Galloway

Principal, Advisory, Customer Solutions, KPMG US

+1 636-614-4250

Marketing metrics that drive business success

Marketing metrics that truly help drive financial and business performance require CMOs and CFOs to work together. A coordinated approach based upon mutual appreciation of each other’s contributions, a balanced set of key performance indicators (KPIs), and a commitment to continuous improvement are all essential for marketing initiatives to create long-lasting value.

Read this paper to learn about:

  • The challenge of defining marketing KPIs
  • Advantages of CMO and CFO collaboration
  • Four steps to begin a successful collaboration
  • Creating marketing metrics that matter
Collaborating to create meaningful marketing metrics
Effective marketing metrics require CMO and CFO collaboration.

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