Maximize value from marketing spend
The case for advancing marketing plan and spend competencies
Marketing metrics that drive business success
Marketing metrics that truly help drive financial and business performance require CMOs and CFOs to work together. A coordinated approach based upon mutual appreciation of each other’s contributions, a balanced set of key performance indicators (KPIs), and a commitment to continuous improvement are all essential for marketing initiatives to create long-lasting value.
Read this paper to learn about:
- The challenge of defining marketing KPIs
- Advantages of CMO and CFO collaboration
- Four steps to begin a successful collaboration
- Creating marketing metrics that matter
Effective marketing metrics require CMO and CFO collaboration.
