Marketing metrics that drive business success
Marketing metrics that truly help drive financial and business performance require CMOs and CFOs to work together. A coordinated approach based upon mutual appreciation of each other’s contributions, a balanced set of key performance indicators (KPIs), and a commitment to continuous improvement are all essential for marketing initiatives to create long-lasting value.
Read this paper to learn about:
- The challenge of defining marketing KPIs
- Advantages of CMO and CFO collaboration
- Four steps to begin a successful collaboration
- Creating marketing metrics that matter