Brand loyalty. Lower costs. Increased sales and profits.
Given customer demand for more personalized and high-value experiences, companies need to understand where they should focus their attention to get the most value from each customer. By working together to develop a robust and well-supported calculation for measuring and predicting customer lifetime value (CLTV), CMOs and CFOs will be in a better position to make decisions on the best places to invest to build profitable, long-lasting consumer relationships.
Read this paper to learn about:
- challenges to calculating CLTV
- advantages of collaboration between the CMO and the CFO
- four steps for getting off to the right start
- maximizing customer value measurement.