
Create meaningful marketing metrics
Effective marketing metrics require CMO and CFO collaboration
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CMO and CFO collaboration can drive effective customer value calculations
Today’s customers demand personalized and high-value experiences. Therefore, companies need to understand where they should focus their attention to get the most value from each customer.
By working together to develop a calculation for measuring and predicting customer lifetime value (CLTV), CMOs and CFOs will be able to decide where to invest and build profitable, long-lasting consumer relationships.
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