Get the most value from your customers

CMO and CFO collaboration can drive effective customer value calculations


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Jason Galloway

Jason Galloway

Principal, Advisory, Customer Solutions, KPMG US

+1 636-614-4250

Brand loyalty. Lower costs. Higher sales and profits.

Today’s customers demand personalized and high-value experiences. Therefore, companies need to understand where they should focus their attention to get the most value from each customer.

By working together to develop a calculation for measuring and predicting customer lifetime value (CLTV), CMOs and CFOs will be able to decide where to invest and build profitable, long-lasting consumer relationships.


Getting the most from your customers
Collaboration between CMOs and CFOs drives more effective customer value calculations.

Read this paper to learn about:

  • Challenges of calculating CLTV
  • Advantages of CMO and CFO collaboration
  • Four steps to begin a successful collaboration
  • How to maximize customer value measurement

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