Brand loyalty. Lower costs. Higher sales and profits.
Today’s customers demand personalized and high-value experiences. Therefore, companies need to understand where they should focus their attention to get the most value from each customer.
By working together to develop a calculation for measuring and predicting customer lifetime value (CLTV), CMOs and CFOs will be able to decide where to invest and build profitable, long-lasting consumer relationships.
Read this paper to learn about:
- Challenges of calculating CLTV
- Advantages of CMO and CFO collaboration
- Four steps to begin a successful collaboration
- How to maximize customer value measurement