The paper takes a deeper dive into one of the scenarios put forward in Race for the Platform, and looks at the tangible possibility that the tech giants will become the dominant platform for consumers to obtain their premium content. Tech giants’ business spans social media, e-commerce, gaming, and mobile device ecosystems, with an established base of users. For these tech giants, media and content are just one offering in a much larger ecosystem to capture consumers’ time and wallet.
As the growth and scale of OTT content providers give consumers more flexibility and choice than ever before for their TV viewing options, there’s a strong sense of urgency to evolve and transform. We believe the platform business model will dramatically change the way viewers select, purchase and watch premium content.