Three tactics CPG executives can take amid retail grocery disruption
As online grocery shopping proliferates, consumer packaged goods (CPG) companies are battling to discover new sources of value for consumers. Our 2018 Grocery Retail Consumer Perception Survey shows that increasing demand for online platforms will likely impact traditional grocery profitability, and winning CPG executives will have to reinvent key aspects of trade programs, digital strategy, and mergers and acquisitions “M&A” approach in order to stay relevant tomorrow.
This paper explores the following three tactics that CPG executives should consider in order to remain relevant among the industry disruption.
Katherine Black, KPMG’s U.S. Consumer & Retail Strategy co-lead provides further commentary in this video on the three key tactics CPG executives need to consider in order to keep their organization relevant.