Data driven growth
Data driven growth

Data driven growth

Turbo charge your revenue growth with data science and machine learning.

Leading technology companies are now able to leverage their data by exploiting advances in data science to transform how they market, sell and retain customers. Let KPMG show you how.

Marketing Excellence

Data-driven marketing strategies use machine learning to turbo-charge demand generation and develop multi-touch attribution models that provide more accurate insights into how individual marketing investments drive revenue. In addition, these advanced analytics and techniques can prioritize the most qualified leads by improving lead scoring.

Sales Excellence 

Sales teams use machine learning to increase cross-sell and up-sell revenue by more accurately predicting a customer’s future purchasing decisions and propensity to buy. These insights can also reduce unnecessary discounting and help sales teams capture greater value from deals.

Early adopters can accelerate profitable growth and outpace competition using five leading practices to further enhance performance:

  • Establish a virtual collaboration loop between field teams and data scientists.
  • Apply an agile approach to quickly move up the learning-curve.
  • Build an appreciation for predictive insights in the field teams.
  • Work with the data you already own, while moving in parallel to fill gaps.
  • Think big but start small—and transition to a broader change program when transformation opportunities arise.

This white paper provides tangible case examples of business impact that leading technology companies are achieving right now.

Data-driven growth

Turbo charge your revenue growth with data science and machine learning

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