Marketing excellence: Driving growth through data science
Data-driven marketers use machine learning to provide more accurate insights into how individual marketing investments drive revenue.
Leading technology companies are now able to leverage their data by exploiting advances in data science to transform how they market, sell and retain customers. Early adopters can accelerate profitable growth and outpace competition using five leading practices. Read our white page now and watch the below videos to see examples of business impact that leading technology companies are achieving right now.
Let KPMG help you integrate data science into your operating model and enable your marketing, sales and customer success teams do more with their limited budgets and resources. Learn how we’ll increase the impact of machine learning and reduce time to results with five leading practices for launching data-driven growth initiatives.
“The integration of data science into the operating model of technology companies is fundamentally transforming the effectiveness of their go-to-market strategies. Leading businesses are already reaping significant business benefits by taking advantage of proprietary data and machine learning to accelerate growth.”
Jorgen Ericsson, Principal , TMT Strategy, KPMG (US)