Integrating the supply chain with customer experience
Integrating the supply chain with customer experience
Insight

Bridging digital and physical worlds for better customer experiences

Want a higher lifetime customer value? Offer satisfying purchase experiences through both physical and online locations.

 

Connected enterprises deliver value in both worlds

Bridge digital and physical for better customer experiences

As the line between physical and digital blurs, customers shop differently and businesses must respond. Businesses that rely on the in-store experience have to incorporate emerging technologies while online-only businesses are starting to see the value of a physical presence.

But how do you effectively integrate physical assets and digital capabilities? To be truly customer-centric, companies must gain a deep understanding of their buyer’s wants and needs and use this information to create a transformation strategy. Ask yourself:

  • Who is my customer?
  • How are they shopping with me today?
  • How am I failing them?
  • Where can I serve them more profitably so that I can grow my business?

Download our report and listen to our podcast to learn more.

Bridging digital and physical for better customer experiences
Want higher lifetime customer value? Offer satisfying purchase experiences through both physical and online locations.

For more on becoming customer-centric, explore our Customer-first: Real Insights

Is your business customer-centric? Register for our free diagnostic tool to find out.

 

1. Take the survey

Answer key questions to assess how customer-focused your business is in each of the eight capabilities.

2. View your results

The diagnostic assessment results use charts to show how customer-centric your organization is against industry competitors and market benchmarks

3. Customize and download

Choose which benchmarks you want to appear on your graphical report, download and share.

KPMG complies with the auditor independence rules of the AICPA, SEC, PCAOB and DOL. As a result, some services, including follow-ons to the diagnostic tool, may not be available to our audit clients and their affiliates. KPMG audit clients should check with their respective lead audit partner for more information.