Winning the shelf war
Winning the shelf war
Insight

Winning the shelf war

How consumer goods companies can drive cross-functional success through Revenue Growth Management.

When it comes to revenue growth strategies, success can be defined differently across multiple functions, leading to decisions that can undermine the overall effort. Revenue Growth Management (RGM) is a better way to cross-functionally approach this problem and improve an organization’s pricing, promotional activity and mix in the market. This paper outlines strategies for RGM success and ultimately win the shelf war.

Winning the shelf war

How consumer goods companies can drive cross-functional success through revenue growth management