The future of oncology: a focused approach to winning in 2030
The future of oncology: a focused approach to winning in 2030
Insight

The future of oncology: a focused approach to winning in 2030

Oncology treatments used to promise some of the highest returns for pharmaceutical manufacturers.

Spiralling R&D costs, shorter product lifecycles, fragmented patient markets and pressure on healthcare budgets are changing the industry’s status quo, threatening revenues and opening the door to new entrants.

Value-based pricing is on the rise, as cash-strapped healthcare providers attempt to cut costs. At the same time, technological advances are uncovering smaller oncology patient subsets based upon genomic and other forms of profiling.

The future of oncology
A focused approach to winning in 2030