Insight
Support management with the review, assessment, design and/or implementation of social media processes, communication channels, building process flows (with control points identified) and establishing the governance to monitor these processes.
Responsible social media: Knowing the boundaries
While a business necessity, social media poses real risks. Do you have the appropriate governance in place?
Social media: Telling your own story
Tell your own story before someone else tells it for you. Being responsibly social includes being engaged and listening to online conversations about your company, products, customers, or market and being prepared to respond.
Things to consider when starting a new site on a new social media channel
What do organizations need to consider when starting a social media channel? Find out from KPMG’s H. John Hair about the importance of reviewing terms and conditions, assessing data storage, access, and migration.
Digital risk in online advertising
Online advertising targets individual consumers based on their “digital residue” but these increasingly revealing client profiles are raising privacy concerns among consumers.
