Omnibusiness
Omnibusiness
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Omnibusiness

A view on Omnibusiness in the retail industry

According to Retail Leader, Mark Larson, omni-channel is “the most overused, and frankly, misunderstood” word in retail. To truly have a successful omnichannel business, retailers must work out what is said versus what is meant by “omni-channel” and then be prepared for an enterprise wide organizational change.