How autonomous vehicles will emerge in cities around the world
Across the world, a trillion-dollar market is swiftly developing around a new and disruptive transportation mode: driverless vehicles coupled with mobility services. But the embrace - the adoption of this new transportation mode - will not be immediate and everywhere. Instead, it will arrive metro market by metro market in what we call "islands of autonomy." To win in this marketplace of the future requires a new way of thinking.