Data monetization has emerged as a new front of competitiveness for many innovative companies.
Driven by technological advancements in Big Data and analytics, we are entering new era of business in which enterprise data is viewed strategically – as a living, evolving asset that can be converted into currency and profits by increasing revenue or decreasing costs.
But effective data monetization is no simple matter. It raises numerous issues and challenges, including what data to include, how to value data, and what business model, operational process, and technology changes are needed to commercialize data.
Through this whitepaper, discover a strategic approach and framework for monetizing your data to deliver sustainable competitive advantage.