Customer-first: Real insights

Drive profitable growth in the digital age. Explore our publications on connecting customer experience to the front, middle and back offices of your enterprise.

 

Learn about customer-centricity and becoming a connected enterprise in our insights below. 

Julio J. Hernandez

Julio J. Hernandez

Global and U.S. Customer Advisory Lead, KPMG (US)

+1 404-222-3360

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Me, my life, my wallet: Second edition

How well do you know your customer? Customer insight is a vital strategic business asset but few companies are able to harness it effectively. In the second edition of our "Me, my life, my wallet" research we’ve continued our exploration of the multidimensional customer – what’s truly driving behavior and choices, and how this is set to change as the customer of tomorrow emerges.


Is your business customer-centric? Register for our free diagnostic tool to find out.

1. Take the survey

Answer key questions to assess how customer-focused your business is in each of eight capabilities.

2. View your results

The diagnostic assessment results use charts to show how customer-centric your organization is against industry competitors and market benchmarks

3. Customize and download

Choose which benchmarks you want to appear on your graphical report, download and share.

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