Insight

Becoming responsibily mobile with apps

The most important step in delivering a successful mobile app is the first one — answering the question “why?”

Organizations continue to embrace disruptive technologies, such as mobile, and continue to find innovative ways to deliver relevant content, experience, and value through the use of those platforms. Doing so, they are creating better user engagement, more immersive and engaging user experiences, and stronger relationships and brand loyalty. However, in their eagerness to retain talent, catch up with peers, and avoid irrelevancy, many enterprises are taking shortcuts with mobile application strategy and execution.

According to a 2015 IBM study, companies test less than half the mobile apps they build, 33 percent never test apps to ensure they are secure, 50 percent have zero budget dedicated to securing their mobile apps, and 40 percent do not scan the code in their mobile apps for security vulnerabilities.

Such shortcuts can lead to a poor user experience, weak information security posture, reputational events, and even regulatory fines. Others have pursued a “responsibly mobile” strategy, which means embracing consumerization of the Information Technology (IT) function and, at the same time, paying attention to strategy, security/privacy, delivery processes, and governance.

Getting the right balance is a complex challenge. Consumerization of the IT function enhances workplace morale and efficiency, but it also sets a high bar for apps in terms of user experience. If an enterprise app is ignored by its audience, or is embraced by the audience but fails to protect privacy and security, it cannot fulfill its function. In a December 2014 survey by Kony, nearly half of all respondents said their mobile app projects fail to lock or approve the user interface within the agreed-upon time frame.

Any type of failure can have far-reaching implications on productivity, recruitment and retention, reputation, compliance, and the survival of the enterprise itself. To succeed with development of even a single mobile app, enterprises need to apply the principles of “responsibly mobile” and get the right balance between consumerization and security. Here we look at the components of “responsibly mobile”—strategy, security, delivery, and governance — and highlight elements that can improve user experience, ensure proper alignment with business strategy, and enable better productivity, employee recruitment/retention, and security.

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Becoming responsibly mobile with apps

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